B2B digital marketing refers to online marketing or strategies designed to promote your business to other organizations. If you're promoting your products or services online to other businesses (as opposed to customers), you're typically using B2B digital marketing. Here are some of the ways B2B companies can use online marketing:
Company website
Search Engine Optimization (SEO)
Commercial terms
Email Marketing
Social Media Marketing
Pay-per-click advertising (PPC)
Now that we know what B2B digital marketing is and why it's important, let's take a look at eight B2B digital marketing strategies you can use to acquire new customers and increase your revenue:
Specify your place of work
The first important step before doing another B2B business is to understand your goal. Positioning is the concept of finding a unique place for your brand in the minds of your customers. Simply put, it makes your business stand out from others so people can easily remember your unique identity. Therefore, your business will have a better image and gain the trust of customers. Understanding your niche helps you market your business and products better. It can also help you create good ads for your target audience.
Know your target audience
Identify customers or businesses searching for your product or service. If you have customer relationship management (CRM) software like Nutshell that contains your customer database, use that information to create and segment buyers. Your Buyer will guide your B2B marketing strategies and plans. These people tell you about your customers' pain points and how they found solutions to their needs.
Having a B2B website is easy
Delight your customers with a well designed and informative website. Plan your website content, including your potential buyers' needs and pain points.
To gain the trust of potential customers, make sure your B2B website is easy to navigate, responsive and mobile friendly. Make it easy for website visitors to perform basic actions on your site, like downloading a course, signing up for a newsletter, or filling out a form.
Is your call to action viewable and clickable even on mobile devices? Pay attention to how fast your website pages load so your customers don't abandon your site.
Help customers find you through search engine optimization (SEO)
Did you know that 33% of B2B companies say SEO is the most important B2B driver? Stay behind your competitors by using this great internet strategy for B2B marketing.
Most B2B customers search online before buying offline, so it makes sense to invest in SEO. With SEO, your website pages rank higher in search results. Interruption? More potential customers can find your website, learn more about your products and services, and convert into customers.
Provide valuable information and insights from the business context
Another great B2B business you can work on is content marketing. Content such as blog posts, whitepapers, case studies, and informative videos can increase your credibility in the eyes of your B2B customers and likely lead to them shortlisting your business.
Content marketing can also complement your SEO efforts. Create content that your potential buyers will search for and be directed to your website, giving you the opportunity to convert them into customers. Do you want B2B buyers to see your brand throughout the entire customer journey? Create content for every stage of the customer journey so they can discover your business from the beginning of research to the moment they're ready to purchase your product or service.
Generate leads and strengthen customer relationships through email marketing
Email marketing is a great way to reach B2B customers with a return on investment. Use email marketing to generate leads who subscribe to your newsletter or download your whitepaper. Make the most of your contacts in your CRM by sending personalized emails to your customers. To increase customer satisfaction and loyalty, segment your customers and share important content for each segment.
Connect with customers through marketing campaigns
Did you know that 75% of B2B buyers use social media before making a purchase? Create social media pages for your business on the platforms your B2B customers use.
You can use social media pages to promote your website and turn content into short videos or shared images. Another B2B digital marketing strategy you can use in advertising is paid advertising. You can expand your reach by targeting your existing customers and similar customers.
Use pay-per-click (PPC) ads whenever possible
Investing in PPC advertising allows you to promote your content and brand to your target audience through search engines, ads, and other media. You can also collect first-party data from previous PPC campaigns.
Once you've collected enough data, you can analyze it and, if you're trained in Power BI, use the data to understand where you should focus your ads. When running a PPC campaign, make sure you're showing relevant ads to the right audience.
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Summary
Digital marketing can help your B2B business gain new leads and increase your revenue. If you need help planning and executing your B2B digital marketing campaign, look no further than 365digitalstudio's partners.
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